Category Archives: Money Matters

The Complete Guide to Website Investing

For those with more than a passing interest in the Internet, the thought of making money online regularly crosses the mind but the “how” remains a mystery to most. Website investing could be the answer to this problem and I will attempt to explain why, and how.

To start at the beginning (bear with me here) most people who use the Internet have at some stage bought something online – product, service or information. Naturally every such purchase has meant (at least) one person receiving money.

I say at least one person because even if you buy from a big online company like Amazon, chances are you arrived at Amazon via a review or recommendation from a third party. Often that third party is registered with Amazon and gets a commission based on your purchase. This is one of the most common sales models on the Internet and is known as affiliate marketing.

My mention of affiliate marketing is to let you know there are many ways to make money from owning a website. However the knowledge and time involved to get a website to the stage of earning income is beyond most people, and even when would-be online business people have a go at it, they fail. In fact, it is estimated around 98% of online businesses fail – much more than the conventional bricks and mortar variety.

So, if it is almost prohibitively difficult to get a website up, running and making money, is there an alternative?

Well yes there is – website investing.

Website investing is now a mature strategy for building a full or part-time passive income via the acquisition of an existing online business.

A website purchase can range in value from hundreds to literally billions of dollars, and to be successful at any level you need to understand how best to identify, value and then actually buy the web business.

Beyond that, your level of involvement in the business can vary depending on the state of the website you have purchased, your personal situation and online knowledge, but the opportunities are boundless.

It goes without saying (almost) that to go through the process of acquiring a website requires getting the right information and advice to help avoid the pitfalls and ensure a wise decision is made up front.

the website investor book


Jeff Hunt is a renowned expert on website investing – he has purchased more than 300 income producing websites, he consults with large corporations and has written the definitive book on website investing, The Website Investor.


More importantly, Jeff has just released his outstanding Website Investors training course, called Own the Web.

This course covers everything you need to consider when looking for a website to purchase, irrespective of your budget and level of Internet knowledge. For a modest investment, Jeff gives you the benefit of his years of experience successfully purchasing websites which generate his full time income.

I bought the course some time back and have been through it a number of times – it really is of the highest quality and professionalism. To give you a feel for what is included, I have prepared a short video inside look at Own the Web below.

By the way, Own the Web is just one component of Jeff’s Website Investors program which also includes access to consulting and focus groups.

So if you are remotely interested in online investment opportunities and/or don’t know where to start, check out Website Investors right now or watch the video first.

How I Set Up my SMSF Gratis

There was a time, long ago, when saving was ingrained into the Australian psyche. Who can remember these passbooks which formed part of a compulsory savings regime for schoolkids?

old savings passbook

Over time, saving fell out of fashion while use of credit cards became the norm.

When people retired and left the workforce they relied heavily on the old age pension to get them through until they shuffled off this mortal coil. With this drain on public finances, government decided that as voluntary saving could never be popularised again, it would be made compulsory.

And so Australia’s superannuation system (“super”) was introduced in 1992 with mandatory employer and employee contributions building a nest egg to be utilised at retirement and so reduce pressure on the federal pension system.

Although the superannuation system has been heavily tinkered with ever since by successive governments, and financial institutions have charged outrageous fees to “manage” super funds, the arrangement has been largely successful in achieving its purpose, with about $2 trillion in superannuation assets at the end of 2014.

There are two rather attractive aspects of superannuation which do not get exploited to the extent they should:

1. At Age 60, Superannuation Withdrawals are Tax Free

At some stage the government figured that sixty was a good age to let people loose on their superannuation savings, and at some other time, decided that the withdrawal of funds would be tax free. This latter apparent generosity was not really all that benevolent considering multiple taxes had most likely already been paid on these deposits.

With governments all around the world revising retirement ages upwards due to longer life expectancy, it is likely that one day the superannuation access may rise from age 60. But for now, even if you are 60 and still working it probably makes sense to start a pension phase and get hold of your money, tax free, while you can.

2. Set up Your Own Self Managed Superannuation Fund

The growth in Self Managed Superannuation Funds (SMSFs) in recent years has been slowing, possibly due to the perceived complexities and cost in setting up, and then the ongoing governance requirements.

These matters can be challenging at first glance but if you are prepared to expend a bit of effort and take ownership of your super, you will be amazed at how easy and cheap it is to set up and run your own SMSF.

In my case, I did more research than I probably needed as I had been locked into a financial advisor and an accountant for over twenty years. To extricate my affairs from their vice-like (no pun intended) fee driven grasp was more demanding than getting my SMSF underway.

Three Simple Steps to Set Up Your Own SMSF

ato logoFirstly, visit the excellent SMSF training material prepared by the Australian Tax Office (ATO). The ATO is responsible for the proper conduct and compliance of SMSFs so you need to work with them. Consider the ATO like a strict but generous schoolmaster – stay on the right side and they are very helpful.

Secondly, give thought and write down all matters you have considered for your SMSF, including structure, investment strategy, funds allocation and the like. Do this as you work through the ATO material above.

esuperfund logoThirdly, and by now you will have quite a bit of knowledge without having spent a cent, visit Esuperfund. This is where the rubber hits the road.

Esuperfund has successfully done what no other superannuation-related business has been able or prepared to do – build a completely online business to handle SMSF set up and management.

As well as the simple to follow steps provided by Esuperfund, they have extra training material and are very responsive to queries. They handle all compliance matters (including the compulsory annual audit), plus rollovers, pensions starts including transition to retirement – the whole works really.

And all this for a modest flat annual fee which is currently $699 after the free first year. There is none of the taking a percentage of your fund balance like the vultures that comprise most of the superannuation market.

There was never a better time (or way) to establish your Self Managed Superannuation Fund – get to it!

Is ShoeMoney Network Paid To Learn Genuine?

A while back I traveled half way round the world to Las Vegas to attend an Internet marketing conference – quite an investment for me but I wanted to get my online career moving.

The undoubted highlight of the event was the keynote address given by Mr. Jeremy Schoemaker.

For the uninitiated, in the sphere of online marketing Jeremy is reaching legend status (some would say he is already there, including Jeremy!) . From a humble start as a misfit young nerd he has made millions on the Internet and is continually helping others to do so as well.

So why does he help others?

From my viewpoint, he seems a totally grounded guy – approachable, good sense of humor, family man – who has it all and is happy to share it round. Genuinely nice and any similarity below is purely coincidental.

the shoemoney network


Anyway, enough plaudits for J. Schoemaker.

Being on his email list I recently received news of Jeremy’s “passion project” – an attempt to get newbie Internet marketers beyond the first hurdles to making money online. He offered to pay $1 for milestones met as people moved through his new ShoeMoney Network training program.

Well, I just had to give it a go and I can report it is fair dinkum (Aussie for genuine, the real McCoy), as you can see from the screenshot from my PayPal account.

paypal deposits from shoemoney network

You may think just a few dollars is nonsense, but there are countless people trying vainly to make money online who don’t make a single dollar – ever.

Plus from my perspective, the odd dollar here and there as you learn is secondary to the training itself.

Each Task (within a Belt Level – see screenshot) has a short video by Jeremy with a specific task to be completed. When the task is done and checked by Jeremy’s validation system, you get your dollar and move on to the next task.

shoemonet network dashboard

The whole ShoeMoney Network is geared towards getting participants online quickly, and in a position to earn real money (beyond Jeremy’s training incentives).

I should mention here that Schoemaker is an outstanding teacher. He uses clear simple language on the videos, and shows exactly what is to be done (and why). Follow his steps and you cannot go wrong.

There is a lot of training out there designed to teach people how to make money online. Some is free and some very expensive, and often the free content is superior.

However this is the first Internet marketing program I have encountered which is built on a premise of being paid to learn how to be paid online.

As someone once said, do yourself a favor and give the ShoeMoney Network a try – you can do nothing but gain. Click here to register.


It seems the Shoemoney Network project has run its course, which is a pity for those of you who have read the above and got seriously interested.

However, all is not lost …

It appears Mr Shoemaker has formalised, updated and improved the training resources from The Shoemoney Network, and moved it to a new site called Blog Ninja.

While the new site does not offer the financial incentives of the original project, the resources are still of high quality for anyone wanting to build their first website/blog.

So, give Blog Ninja a go – it may be the start of something big.